Facebook just released it’s 4th quarter earnings for 2016 and it’s a blowout. Earnings per share of $1.41 and 1.86 billion daily active users. And get this: 84% of it’s revenue is from ads. It’s no wonder why Facebook has decided to explore new options for expanding that ad revenue. While that might not sound exciting as a user, as …
Mischief Month: Using Facebook Retargeting to Track Your Audience
This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …
Mischief Month – Using Facebook Ads to Read Your Customers Mind
This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …
Mischief Month: Targeting Email Subscribers Using Retargeting Ads
This is part of a recurring series during the month of October where we will teach you our best tactics for using retargeting and other highly-targeted ads to hone in on your ideal customer segment and deliver them what they want, possibly even before they even know they want it! Have an idea for a future post? Let us know …
Wednesday Q&A: Tips for a Local Business Starting Facebook Ads?
This post is part of an occasional series that we do where we answer questions that we think could be helpful for others out there. Have a question you want answered? Drop us a line and we might just feature your question on the next installment! “I recently started a landscape lighting business and am looking into adding Facebook Ads …
Five Ways You Are Burning Money with Adwords
Google Adwords is like a casino. The house aways wins, but if you know the rules you can still walk away with cash in your pocket. Admit you’re doing it wrong. It’s complicated, purposefully complex, and takes years to master. The first step towards mastery is admitting that you know nothing. As soon as we have this out of the …
Goodbye Bloated Sites, Hello Mobile Web
Facebook lays down the law on site load speed, and it isn’t pretty for many advertisers. To put it simply, you better check your sites load speed asap. In a never ending quest to provide the best user experience possible, Facebook has issued a statement that it will begin to factor page load time into ad displays and reach. If …
Google Announces Major Algorithm Update
In a move that will have consequences almost as far reaching as the 2011 ‘Panda’ update, Google has announced a crackdown on websites that have poor user experiences on mobile web. This change began about two years ago when Google introduced the ‘Mobile Friendly’ label to help surfers easily find sites that would be a more pleasant and useful experience …
What Type of Optimization is Right for Video Ads?
With the current state of the Facebook ad landscape starting to look pretty saturated it’s natural to start to wonder if it’s even worth it- and if so, how best to optimize an ad for the best results. Well i’m here to say that yes, Facebook ads (And especially Facebook video ads) are still an amazing way to get your …
Wednesday Q&A: How to Find Clients When Starting From Scratch
Occasionally we get questions from someone just starting out who doesn’t have the resources to hire us, but would like some pointers on how to jump start their business and get some revenue in the door. We decided that that sounded like a great topic for an ongoing blog series to help lots of people who are just starting out …